Headquartered in Seattle, WA, Rena Ware was established in 1941 as the realization of the American dream of a Dutch immigrant named Fred Zylstra. Zylstra wished to create a business that would afford other people the opportunity and the freedom to succeed on their own while taking advantage of the resources of a large organization. As a result, he launched Rena Ware, choosing water-less cookware as the flagship product for the company. Rena Ware offered high quality products that were a clear departure from the competition. The company grew nationwide through the 1950?s, and in the following decade, a global expansion plan opened markets in Europe, Australia, South America, Central America and Asia.
Today, Rena Ware offers, in addition to its cookware products (including the master set, the Mini Chef set, the Gourmet Set, etc), air filters (featuring multi-stage filtering, ionization, etc) pressure cookers (made in Switzerland with a 10 year warranty), juicers (simple loading and operation Nutrex Juicer), induction cookers (using a revolutionary magnetic induction system that heats up the cookware, not the cooking surface) and the company?s very own Gran Cacerola (an extra-large 6 liter capacity casserole dish). These products are a testament to the tradition of innovation that has separated Rena Ware from its competitors for more than 60 years.
For those people out there looking for a chance to succeed on their own, the Rena Ware program allows setting a schedule that is flexible for personal commitments and obligations, and to make decisions on how the business will grow. But that is only the beginning: being a Rena Ware representative is also a career opportunity, since the company offers the possibility of proven training programs, rapid advancement to management and a professional lead acquisition program.