In 1995, Irving Spitalnick founded the Juliana Collezione, a unique, designer ready-to-wear collection that is available exclusively through a cadre of independent fashion consultants who sell from the security and privacy of their own homes. Juliana (Jana) Kos, head designer of the Juliana Collezione, brings a European esthetic to all her creations. Each season, Juliana Collezione introduces a comprehensive collection of approximately 300 pieces, ranging from classic suits and glamorous outfits appropriate for black-tie affairs to fashion jeans and casual wear.
All the items are sourced from European fabrics and created exclusively for the company by the finest European textile mills. The design of this collection reflects a younger and more fashion forward spirit than competing brands. Personalized service is the key to success for the collection. The client enjoys a private, one-on-one shopping experience in the security of the home of his/her consultant. The consultant provides style expertise to his/her client, ensuring she gets the correct fit and delivers the order to her front door.
Juliana sells to upscale women ages 35+; however, Juliana Kos states that her clothing creations are driven more by "attitude" than age, appealing to independent women who play many roles and enjoy a great sense of style. Each season, customers enjoy the wide variety of exclusive fashions offered.