San Francisco, CA (PRWEB) January 27, 2006 -- The International Association of Business Communicators (IABC) today announced a partnership with the Roy H. Park School of Communications at Ithaca College in New York, to offer a new series of continuing education courses for communication professionals. Each online course will be held over a two-week period and taught by internationally respected educators and practitioners. Students will be awarded a certificate for 1.0 CEU (continuing education unit) from Ithaca College for each course successfully completed.
Each online course will be limited to 25 participants, allowing students to receive individual coaching that will directly impact their current work. Students will be required to spend approximately 10 hours over each two-week course, reading posted materials and engaging in online dialogues with the professor and fellow learners from around the world.
The courses will be held asynchronously, allowing the students to interact with the professor and their peers any time of the day based on their convenience. The only technical requirements to participate in the courses are a valid e-mail address, access to the Internet, and software to read Microsoft Word documents, Microsoft PowerPoint slideshows and Adobe Acrobat (PDF) files.
The fee for each online course is US$375 for IABC members and US$450 for non-members.
About the courses
ROI and Beyond: Building and demonstrating the value of communication
20 March-1 April 2006
Today more than ever, communicators are challenged to prove their value. While many professionals are beginning to calculate the actual and potential ROI of their communication projects, this measurement technique is just the beginning. Communication systems have ongoing strategic value as intangible assets that provide competitive advantage to organizations.
Topics covered in this course include:
?When, why and how to calculate cost/benefits and ROI measurements (and when not to).
?How to use proven models and templates to pitch communication systems as long-term intangible assets.
?How to create value chains and integrate communications with business initiatives such as the balanced scorecard and corporate social responsibility.
?Strategies for protecting and leveraging your intellectual and business properties and creating an income stream for communication.
Online Learning and Collaboration: Managing your personal and organizational virtual knowledge system
17-29 April 2006
The Internet has emerged as a primary tool for organizational collaboration and learning, and for individual professional development. However, just because we have e-mail, web meeting tools and online courses doesn't mean that we necessarily know how to effectively leverage these tools. As a communication professional, you need to understand how to select and implement online tools such as groupware, virtual meeting spaces and e-learning software, both as a user and a designer.
Topics covered in this course include:
?How to identify and select popular online tools for collaboration, learning and decision making, looking at actual examples from organizational applications.
?Techniques for structuring and moderating online meetings and courses, maximizing interaction and attention.
?Pitfalls to avoid when selecting and implementing online group tools.
?Leveraging new mobile computing and communication technologies such as cell phones and PDAs.
?How to become an effective online learner yourself, using models and samples from actual professional development sites.
About the professor
Diane Gayeski, Ph.D. is professor of communication at Ithaca College and CEO of Gayeski Analytics. Internationally recognized for her work in organizational communication strategy and new technologies, she has led more than 300 consulting engagements for clients worldwide. Diane is the author of 13 books, including Managing Learning and Communication as Business Assets, IABC's best-selling manual, Managing the Communication Function and Learning Unplugged: Using Mobile Technologies for Organizational Learning and Performance Improvement.
About the Roy H. Park School of Communications
With some 1,200 students and 60 faculty, the Roy H. Park School of Communications at Ithaca College is a national leader in the field of communications education. It offers bachelor's degrees in television-radio; cinema and photography; integrated marketing communications; organizational communication, learning, and design; film, photography, and visual arts; and journalism; and a master's degree in communications.
About IABC
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 13,500 members in 67 countries, 100 chapters and 10,000 organizations.