A communication method that induces a belief or action could be a definition of persuasion.
Persuasion has been with us since the begining of mankind and it is intimately associated with our communication needs. It sounds easy and simple but the truth is that the concept of persuasion has been twisted in benefit of different interests and reasons.
Persuasion is an indispensable tool in the sales business. A good sale needs persuasion to survive and take profits; this cannot change. In pursuit of improvement many sales professionals have fallen in the temptation of making recipes for sales persuasion.
Wrong information makes some sales people believe that the faster they speak the more persuasive they are, that a positive message is more powerful than a negative one, that they must control the sell and the customer until people want to buy.
Reality is some kind of different. Actually, there is not a magic recipe for persuasion and the myths mentioned above are just that: myths without scientific base. Persuasion is not the art of obligating an unconscious person to do what you want them to.
Persuasion is some kind of symbiotic relationship between the person and the product. It seems to start not with your persuasive words but with the own taste and interest of the customer. The desire or need of the customer meets with the sea of products and services that want to give the solution. When the customer appears to be indecisive, it is time to make your sale.
You must be focused on these pre-willing and able customers. Your mission on the process is to convince the customer to make the final decision for your product or service.
An extremely important principle to survive among the wide sea of products is to be different. A sales person should gain the trust of the customer. Trust can be obtained with simple actions such as a secure, clear and strong speech. Persuasion is not about breaking the will of other people; you have to inspire confidence with your thoughts and arguments; try to act reliable.
Construct your arguments well, propose the best offers, the advantages and features of your product have to be so good that the process of persuasion ends with the buyer choosing your product.